Transforming the Role of Teachers from Educators to Educational Content Creators in the Digital Era
Keywords:
Transformation, Digital Era, Professionalism, Dual Role of Teachers, Educational Content CreatorsAbstract
The transformation of teachers' roles in the digital era as educational content creators has become an important phenomenon in education, where teachers not only act as traditional teachers but also as producers of learning content through social media platforms such as YouTube, TikTok, and Instagram. This study was conducted to examine the implementation of the dual role of teachers as educational content creators at the elementary school level, particularly at Sungai Miai 2 Elementary School, in order to address the gap in understanding teacher professionalism in the digital age, which has not been widely explored at the elementary level. This study used a qualitative approach with an exploratory case study method, where data was collected through in-depth interviews with 6th grade classroom teachers, classroom observations of interactive learning, and analysis of educational content documentation on social media and supporting documents such as photos of classroom activities. The main unit of analysis is teachers as educational content creators in elementary schools using the Braun & Clarke technique. The main findings show a shift in the role of teachers from technology consumers to content producers, the implementation of TPACK integration in daily routines, the positive impact of increased learning interactivity and student motivation, as well as challenges such as time constraints and technical barriers. However, this dual role also enriches teachers' professional competencies, although it requires institutional support to overcome dilemmas. This study answers the objectives by demonstrating innovative practices of the dual role of teachers, contributing to the development of a model of digital professionalism in elementary schools, and offering prospects for more effective technology-based inclusive education in the future.
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