The Role of Campus Expo in Increasing Vocational Education Interest among Vocational High School Students in Nganjuk Regency

Abstract

This study aims to examine the role of Campus Expo activities in enhancing the interest of twelfth-grade vocational high school (SMK) students in Nganjuk Regency toward higher education. The research was conducted during the Edufair Campus 2026 event, held on Wednesday, January 14, 2026, from 7:00 a.m. to 4:00 p.m. at GOR Bung Karno, Nganjuk Regency, involving approximately 60–75 higher education institution booths. A qualitative descriptive approach was employed, with data collected through observation, documentation, and participatory observation involving 135 twelfth-grade SMK students. Data analysis followed the stages of data reduction, data display, and thematic conclusion drawing. The findings indicate that Campus Expo activities play a significant role in fostering students’ interest in higher education, as reflected in the intensity of booth visits, participation in interactive activities such as educational quizzes, and direct interaction with university representatives. Interactive and experiential activities were found to be more effective in stimulating students’ interest than passive information-seeking activities. This study contributes practical insights for Campus Expo organizers and schools in designing more educational and experience-oriented higher education promotion programs. However, this study is limited by its regional scope and context-based observational approach. Future research is recommended to apply mixed-method designs and expand the research area to strengthen the generalizability of the findings.